More than 1,500 people have applied for 100 full and part-time jobs in a new hotel, including bar and restaurant work.
Hotel La Tour, which opens its GBP24 million venue in Birmingham at the end of March, is recruiting for roles across all areas of its operations which include a brasserie-style restaurant, bar, coffee shop, and dedicated conference and meetings floor.
Managing Director Jane Schofield, said: "Birmingham has certainly responded well to our recruitment drive. We aim to make great strides in improving the image of careers in hospitality and are offering a great opportunity for people who are as serious as we are about helping set new standards for genuine customer service in the hotel industry."
Meanwhile new research by the GMB union found that almost eight jobseekers were chasing every vacancy in Scotland and the North East last year, the highest ratio in the UK, which had an average figure of 5.2.
In comparison, there were fewer than four people per vacancy in the East of England, South East and South West.
Parts of the UK saw figures well above the national average, with over
21 people in Lewisham, SE London per unfilled vacancy, 19 in Blaenau Gwent, South Wales, 17 in Hackney, London, North Ayrshire and Clackmannashire.
GMB leader Paul Kenny said: "The rise in unemployment since the recovery stalled was made in Downing Street. The truth is that jobs are haemorrhaging in the public and private sectors and no-one in Parliament seems to know what to do or seems to care about the human costs.
"There are 35 areas of the country including major cities like Liverpool, Nottingham, Glasgow and Middlesbrough in such despair that more than a quarter of households with people of working age have no-one in work."